I’m a seasoned writer, editor, and content strategist with over a decade of experience helping brands, founders, and creatives find their voice—and use it.

From first periods to dinner parties, brand platforms to keynote stages—I’ve led teams and built narratives that turn lived experience into clear, compelling brand stories.

As a former Director of Content and Creative Strategy, I’ve led multidisciplinary teams of writers, designers, video producers, photographers, and social media strategists—bringing brand stories to life across continents and channels. Whether I’m ghostwriting a book, crafting campaign copy, or developing editorial playbooks, my work is driven by a love of language, a sharp editorial eye, and a deep respect for the audience on the other side.

Clients & collaborators include: Kitchen Stories, Knix, The Humanity Studio, Food52, Mark Bittman, Christie Smith, Ph.D., and several DTC brands under Pattern, including GIR, Onsen, and Miracle.

Work

Pattern Brands – Content Strategy Across Portfolio

Brand Voice, Editorial Strategy, Copywriting
Crafted brand voice, style guides, and campaign and lifecycle copy for Pattern’s portfolio, including GIR, Onsen, Miracle, Poketo, Letterfolk, Open Spaces, and Yield. Led editorial direction across marketing channels.
Visit Pattern Brands →

Essential – Book Collaboration

Developmental Editing, Ghostwriting, Marketing Strategy
Co-created Essential: How Distributed Teams, Generative AI, and Global Shifts Are Creating a New Human-Powered Leadership , a book grounded in Christie Smith and Kelly Monahan’s human-first leadership philosophy. Served as developmental editor and ghostwriter, helping shape the narrative across chapters, case studies, and frameworks. Also supported launch planning, messaging strategy, and supporting content across platforms.
Read more about Essential →

Christie Smith, Ph.D. – Thought Leadership & The Humanity Studio

Content Strategy, Voice Development, Narrative Advisory
Partnered with Christie Smith, Ph.D. to shape and amplify her thought leadership across platforms, including ghostwriting for national and global publications. Supported the founding of The Humanity Studio—a leadership advisory and edu-tech firm rooted in the principles of her book Essential—by helping define its narrative, voice, and public-facing content and curriculum. Led editorial development for the website, newsletter, and programming, and collaborated on keynote speeches and presentations that bring her leadership philosophy to life on stage.
Visit: christiesmith.phd →
Read: The Humanity Studio Newsletter Archive →

Kt by Knix – Content & Community Leadership

Content Strategy, Social Impact, Brand Voice
Led cross-channel storytelling and community engagement for Kt’s teen menstrual care brand. Oversaw a strategic refresh of brand voice, tone, and creator strategy—evolving the brand to feel both bold, empathetic, and true to the teen experience.

Developed the Kt Period Guide as a trusted resource for teens and caregivers. Launched mission-driven campaigns like #PeriodOvershare, which donated 20K+ reusable period products and helped shift the conversation around menstruation stigma and access. Also managed SEO and blog strategy, increasing search impressions by 500% during my tenure.
Read: Kt Period Guide →
Explore: PeriodOvershare Campaign →

Kitchen Stories – Creative Leadership & Brand Strategy

Creative Direction, Editorial Strategy, Team Leadership
Shaped Kitchen Stories’ brand voice, content, and identity across three global markets. Led a 30+ person creative team spanning editorial, photo, video, and partnerships. Oversaw a full-scale rebrand, co-led branded production strategy, and represented creative on the executive Strategy Team.

Also directed the content and design of the brand’s first print cookbook in partnership with Penguin Germany / Prestel USA, managing a fast-paced, cross-functional creative process from concept to publication.
View the Book →

Led editorial-branded content innovation through original video series including To Market, We Go (with Next125) and Brunch (with Mumm sparkling wine). Both series combined audience insight, visual storytelling, and brand integration—pushing Kitchen Stories’ content beyond traditional recipe formats and opening new revenue streams.
Watch: To Market, We Go →
Watch: Brunch with Mumm →

Food52 – Writing and Editorial Assistance

Writing, Editing, Social Copy, Production Support
Wrote feature articles and contributed to recurring columns as an editor. Supported social copywriting and assisted with production and development of the first Genius Recipes cookbook.
Read My Food52 Articles →

Mark Bittman – “How to Bake Everything”

Recipe Development and Testing, Ghostwriting Support
Contributed research, writing, and recipe testing for Bittman’s comprehensive baking book, supporting the editorial process from behind the scenes.
Check out the cookbook →

Looking for a partner to help shape your story? I’d love to hear from you.

Get in touch at j.myers515@gmail.com.